The Real Life Story of John's Success

"Getting associates trained and motivated was a real dilemma for us! We want them trained but the labor costs were killing us — sending them to this supplier's school and then that supplier's school. And the suppliers were having trouble affording the trainings as well.

So we started working with CosPro Marketing and they came up with some great time and money saving options: a monthly beauty box filled with supplier education and interaction tools delivered to the stores, an ongoing training newsletter and postcard quiz, combining training on ALL the new launches into one day of live training and training associates at the store during the in-store demo's they perform for suppliers.

In the end, the suppliers and the number crunchers were happy — which made me happy."